A creative entity that chooses its work

We build things that matter to Midland.

A boutique digital studio taking on the community-driven work we believe in, not everything that comes through the door.

31.9973° N / 102.0779° W Midland · Texas Est. in the Permian Basin

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Who we are

A boutique digital studio run by Ryan Shewchuk, twenty-plus years in digital, based in Midland. We take on community-driven projects we believe in, not everything that comes through the door. The work has to matter to Midland, or it isn’t ours to do.

That’s the whole filter. No growth-at-all-costs roster, no churn. A small set of partners, deep work, and projects that leave the city better than we found it.

0+Years in digital

$0M+Paid media managed

0+Episodes produced

0City that matters

What we build

The work

( 05 )

/ 01

Web & media platforms

Designed & built to last

Sites and independent local media: designed, built, and owned for the long haul.

/ 02

Podcast productions

Start to finish

Planned, edited, clipped, and released, so you can focus on the conversation.

/ 03

Digital campaigns

Paid social & strategy

Paid social, creative, and strategy that respects the audience.

/ 04

AI & automation

Working smarter

Practical AI for West Texas businesses: automations, assistants, and adoption.

/ 05

Community initiatives

Giving back

Work that gives something back to the people here.

Our flagship

We created Best of Midland

Ryan and his wife Terra started Best of Midland in 2020 as a free business directory and events calendar. Today it’s Midland’s independent local media platform, covering the events, places and people behind the city.