Social media marketing has two entire components: paid social media advertising and organic posts and videos.

On the surface, one may think the two are totally separate from each other, but in reality, they complement one another quite nicely when developing an effective social media campaign for any business.

You can’t just rely on one strategy when it comes to social media marketing. That may not get you to your business goals as quickly as you need to. You need a combination of organic and paid social media advertising that will help you to attract customers.

Let’s get real, your competitors are most likely running ads. To get ahead, you have to incorporate paid social media advertising into your digital marketing strategy.